Overview

Apara dVelox Marketing Intelligence is a predictive solution to optimize marketing processes that allows to know which actions are most optimal for each customer quickly and accurately, which translates into significant savings of 17% on average costs.

Using explanatory models, we can assess which is the most appropriate channel to launch a campaign, customer propensity to product purchase and establish cross-selling strategies tailored to each client.

dVelox Marketing Intelligence solution has been developed entirely by Apara to improve marketing decision-making. This predictive tool based on business intelligence, allows the marketers to identify  the most accurate and appropiate action to maximize customer portfolio and reduce the risks involved in launching campaigns through various channels.

Capacities

• Increases 20% on average the level accuracy in marketing processes optimization; emailing, telemarketing, lead generation, and so on.
• Speed ​​and agility planning marketing process optimization.
• Quickly identify new leads and new areas of activity.
• Ability to monitor in real time and undertake remedial action immediately.
• Identify the results of your campaigns before launching with better precision than you currently have and with less effort.
• Ease of use does not require specific knowledge of statistical or mathematical to use the tool.
• Easily Integrable Architecture (SOA).

Value added

• Cut your current costs by 17% on average as a result of generate more accurate campaigns.
• Increase your ability to react to stop actions or strategies that are not getting the expected results.
• Less dedication planning marketing process, taking into account the needs of each client, which channels and actions are obtaining better, which leads in turn reduced personal and economic costs.
• Higher level allocating optimization resources, actions are specified to each audience.
• Get potential customers quickly and accurately.
  
• Easily integrates with other business environment.