dVelox Marketing Intelligence solution to manage insurance companies marketing actions obtains the most out of marketing campaigns and optimize resources with little effort.
This predictive analytics platform allows you to fragment your target audience, to know their priorities and needs and evaluate the most appropriate channel to communicate with them.
This way, you can get higher ROI with custom actions and more specifics to each client.
The solution dVelox Marketing Intelligence can be applied for the following cases:
- Campaign management
- Cross Sell/up sell
- E-mail marketing
- Telemarketing
- Social –media analytics
- Web analytics
- Event marketing
- Leads Generation
What dVelox Fraud Management provides insurance companies
- Identify potencials clients
- Data Quality
It is not necessary to have a broad historical data to get a unique overall information. Such information may be obtained from different sources such as a file or database. The tool will analyze the data and extract knowledge to establish what action is most appropriate for each client.
- Prediction data analytics
With apara predictive engine the insurance companies can determine which customers offer greater propensity to purchase products or services, which channel to obtain better impact and which campaign is not getting the results expected, so that insurers can reduce losses by the end of the campaign.
- Integral vision of clients
This analytical tool allows insurers to identify each segment, to know their behavior and determine the most appropriate channel for action. In addition, new scenarios can simulate to the emergence of new areas in order to assess the profitability and thus achieve the highest return on investment. - Marketing Campaign Management
Insurers marketing departments may develop, design and launch campaigns for the most appropriate channel (mobile, internet, emailing, telemarketing, social networks) with little effort and time. Its powerful predictive engine is capable of detecting the best actions that will obtain most impact on each segment, increasing profitability and ROI campaigns by insurance companies.
- Evaluate cross-selling opportunities to obtain additional customer benefit
Apara predictive models allows to know the customers with higher propensity to purchase a wide range of insurance products. The analytical platform predicts anticipated cross-selling opportunities, adapting campaigns to each segment and gain greater benefits from the investment.
Benefits of dVelox Marketing Intelligence for insurance company
- Integral customer data analysis
- Increased accuracy up to 20% on average in marketing process
- Quickly identify potential customers
- Determines the most appropriate scenario to get higher returns
- Greater accuracy in estimating the most appropriate channel to send marketing campaigns
- Visual simulation campaigns to know the purchase tendency.
- Interface easy to integrate with other predictive platforms thanks to its architecture SOA..