Apara dVelox Customer Intelligence solution detects clients that have potential value for the company, analyze customers that are decreasing comsuption and involvement with the insurers and for them not to abandon the company and thus establish strategies to retain them. This way, the company optimizes resources and save costs because it is more profitable build customer loyalty that if we have to capture a new one.
dVelox Customer Intelligence of Apara can be applied to the following issues:
- Customer Adquisition
- Customer Retention
- Customer Clustering
- Customer Segmentation
- Customer Strategy
What dVelox Customer Intelligence provides insurance companies
- To segment and subdivide customers according on their behavior and needs to plan and execute a clear strategy and individualized for each insurance companies group.
- Efficient and automatic detection on those who are at risk of churning, which mean resources optimization, the insurances focus on caring for those most likely to abandon the company.
- Predicting risk of possible customer churn for insuraces to react and act early.
- Customers analysis patterns which are disconnected from the insurance to reduce the level of abandonment.
- Allows to evaluate the potential of the customer portfolio and cross-selling to increase profitability and customers connection to the insurance company.
- SOA architecture, easy integration with other platforms that insurers have implemented in the company.
Benefits of dVelox Customer Intelligence for a insurance company
- Greater accuracy up to 20% on average in the marketing process
- Higher segmentation level of the client portfolio
- Predictive engine that explains the causes of customer churn
- Further optimization resources to accurately detect the risk of abandonment
- Allows visual simulation of campaigns to estimate the propensity to purchase
- Intuitive graphical interface, easy to use