Apara

Marketing Intelligence for Finance

Apara dVelox Marketing Intelligence solution improves optimization marketing processes in the financial sector to know which channels are best suited to influence its segment, which campaigns have a strong impact on its target segment and what type of event will get greater return on investment.

 

The solution dVelox Marketing Intelligence can be applied to the following cases:

  • Campaign management
  • Cross Sell/up sell
  • E-mail marketing
  • Telemarketing
  • Social-media analytics
  • Web analytics
  • Event marketing
  • Leads Generation

What dVelox Fraud Management provides financial institutions

Data Integration

Without a very large historical data it can begin to manage better your campaigns and change them if they do not get the expected results. Additionally, the tool provides real time feedback quickly to the banking sector customers behavior.


Prediction data analytics

Know in real time what offers are most appropriate to each segment, which customers will get a home loan and accross what channel (internet, email, telemarketing, etc.) and  you will get  the higher rates of credit card contracts.


Customer Overview

Identify your customers and determine which strategy is best for each of them, see also the analytical views of each segment, knows their needs and overal view behaviors will facilitate establishing strategies to narrow your relationships with customers.

 

Campaign Management

Marketing management processes solution enables the bank to develop, enhance, analyze and simulate campaigns across different channels (social media, e-mailing marketing, telemarketing) and customize them to reach the optimal  target. Allows you to design specific campaigns for each segment and deliver them by the most appropriate channel for greater impact, evaluating the actions efficiency and effectiveness. Facilitates  your customer interaction Optimization.


Evaluate lcross selling opportunities

Apara´s  powerful predictive enginer simulate new scenarios to identify which customer is  likely to purchase more products from the bank.

















 



 

 

 

 

 

 

 

 

 

 

 

 





Benefits of dVelox Marketing Intelligence of Apara


  • Increases 20% on average the level of precision in the process of marketing
  • Display customer behavior analytics
  • Determine which scenario is that you get better results
  • Faster when potential customers
  • Accuracy in estimating the most appropriate channel for each client
  • Simulation of campaigns for trends to purchase
  • Easy to use interface





Private access



What we do

Apara develops pioneer technology in the area of automation learning process for decision making in order to convert data in accurate predictions.

Apara’s software products are applied in complex decision situations as fraud prevention, risk management, customer retention and marketing campaign optimization.


C/ Santa Leonor 65 · Edif. C · 4ª / 2ª
28037 Madrid (Spain)
Phone: +34 91 144 06 00
Fax: +34 91 304 49 15
apara@aparasw.com


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