Apara dVelox Marketing Intelligence solution improves optimization marketing processes in the financial sector to know which channels are best suited to influence its segment, which campaigns have a strong impact on its target segment and what type of event will get greater return on investment.
The solution dVelox Marketing Intelligence can be applied to the following cases:
- Campaign management
- Cross Sell/up sell
- E-mail marketing
- Telemarketing
- Social-media analytics
- Web analytics
- Event marketing
- Leads Generation
What dVelox Fraud Management provides financial institutions
Data Integration
Without a very large historical data it can begin to manage better your campaigns and change them if they do not get the expected results. Additionally, the tool provides real time feedback quickly to the banking sector customers behavior.
Prediction data analytics
Know in real time what offers are most appropriate to each segment, which customers will get a home loan and accross what channel (internet, email, telemarketing, etc.) and you will get the higher rates of credit card contracts.
Customer Overview
Identify your customers and determine which strategy is best for each of them, see also the analytical views of each segment, knows their needs and overal view behaviors will facilitate establishing strategies to narrow your relationships with customers.
Campaign Management
Marketing management processes solution enables the bank to develop, enhance, analyze and simulate campaigns across different channels (social media, e-mailing marketing, telemarketing) and customize them to reach the optimal target. Allows you to design specific campaigns for each segment and deliver them by the most appropriate channel for greater impact, evaluating the actions efficiency and effectiveness. Facilitates your customer interaction Optimization.
Evaluate lcross selling opportunities
Apara´s powerful predictive enginer simulate new scenarios to identify which customer is likely to purchase more products from the bank.
Benefits of dVelox Marketing Intelligence of Apara
- Increases 20% on average the level of precision in the process of marketing
- Display customer behavior analytics
- Determine which scenario is that you get better results
- Faster when potential customers
- Accuracy in estimating the most appropriate channel for each client
- Simulation of campaigns for trends to purchase
- Easy to use interface

