Apara dVelox Customer Intelligence solution for acquisiton , retention and customer loyalty in the financial sector allows to compile and gather information from customers to anticipate their needs before they migrate or establish contact with the competition. Therefore, financial institutions invest the efforts in knowing their clients, designing strategies to expand client base and retain those they already have.
dVelox Customer Intelligence can be applied to:
- Customer Adquisition
- Customer Retention
- Customer Clustering
- Customer Segmentation
- Customer Strategy
What dVelox Customer Intelligence provides financial companies
- Identifies and separates its target segment: know what are the most favourable segments to the acquisition of service or banking product, know the appropiate needs and improve communication established with each segment from the first contact to the final step.
- Detailed and precise analysis of customer behavior and values that allows you to have deep knowledge of their actions, purchasing trends and customer loyalty. In addition, allows you to assess the impact and cost-effectiveness of the customer in the banking business automatically.
- Determine which variables affect customer churn and the reason and why they want to leave the entity.
- Select the best actions and decisions for your customers, you can simulate scenarios, knowing their ability to satisfaction with the service provided and the level of neglect that has that customer.
- Provides detailed reports on the custome behaviors that allow us to predict the causes that are driving customers to cancel their service and go to another bank.
- Adaptation to new environments experienced by the market (social networks).
- Tool easily integrated with other enterprise platforms.
Benefits of dVelox Customer Intelligence of Apara
- Higher level of fragmentation and particularization of your target segment
- Precise analysis, and detailed explanation of customer behavior patterns in near real time
- Predicts the ability to influence a segmented target
- Accuracy in estimating the probability of dropping out of target
- Simulation of action to meet the propensity to buy a product or service banking
- Simple interface and integrated with other enterprise architectures