Telefónica optimizes its decisions in the area of intelligence devices with dVelox Enterprise a predictive technology of Apara a spanich company.
The Intelligence Area of Telefónica devices optimizes the ROI from the acquisition of terminals that automatically determine which terminal is best suited for a particular segment and it has chose the predictive technology of Apara´s company
Madrid, on March 21, 2011
Telefónica has optimized the purchase of the terminals of all the manufacturers thanks to the dVelox Enterprise apredictive technology of Apara. This platform enables Telefónica to predictive automatically and determine which terminal is best suited for a particular segment in order to increase consumption, improving company cost-effective.
dVelox Enterprise can also identify those terminals that are not attractive or do not increase the consumption, priorities purchase and allocated terminals per segment. This work has provided the Spanish operator to maximize the income of postpaid customers easily and accurately.
Hugo Crego, Head of the Mobile Intelligence at Telefónica, comments the facility of use and the tool accuracy: "We needed something oriented to decisions instead of the data or algorithms needed to work. dVelox Enterprise provides higher accuracy levels, high calculation capacity, zero complexity and total adaptability. We had the first predictive models in a few days".
With the implementation of dVelox Enterprise, Telefónica has increased its efficiency by 18% in the decisions making. In addition, increased its return on investment between 12 and 14% on terminals purchase and time reduction obtaining results, getting value responses in the first two weeks.
Apara´s predictive tool is able to anticipate new scenarios and predict future situations such reconising the most effective terminal to retain a customer up to 83% accuracy. With all this, the Spanish operator has been able to reduce by more than 50% the effort of implementing and maintaining the predictive ability in the Intelligence Terminal area.
As stated José Manuel del Rio, Director General of Apara "dVelox Enterprise has the ability to update all the models in a few days or even hours, to ensure the company's predictions always correspond with reality and the changes that might occur. " Thus, Telefónica can improve its decisions in managing portfolios of handsets. A process that is complex for mobile operators by the wide range of brands and products, the wider variety of users and the speed in changing market trends.
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