Apara

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Apara’s solution for the optimization of marketing campaigns uses entirely Apara-developed dVelox predictive technology. This technology brings unparalleled business advantages thanks to its unique market capabilities.

1. Reduce your current costs by 17% on average, as a result of more accurate campaign generation

Previous experiences across several industries show that rolling out Apara’s solution can achieve an average reduction of 17% on existing cost figures.

This solution allows you to achieve a higher specialization level in your target customer segments, to ensure a maximum return on investment. Focusing efforts mainly on your key segments involves fewer costs per campaign and results obtained in a shorter time, with less effort than previously required.

2. Identify more quickly your key segment behavior trends (intention to buy, defect, loyalty, etc.)

Apara’s campaign optimization solution will help you reduce to just a few hours the required planning time for your marketing campaigns, resulting in resource optimization.

3. Increase the accuracy of your campaigns by 20% on average

Anticipate the results of your campaigns before launching them, with less effort and more accuracy than up to now.

4. Increase your room for maneuver when your campaigns are not achieving the expected results

You can monitor your campaigns in real time, enabling you to take immediate corrective action when the campaign is not developing as expected.

5. Get higher optimization levels in resource management

Case study: Optimization of advertising investment in a Marketing Department (spanish version)